BIX 42 is an app that helps petty cash vendors in managing their books. Earlier, it used to be MeraPaper.
Twidllr was tasked with the Branding & Design for the new app as they shifted from newspaper vendors to a large pool of vendors.
It needed to be something that stuck out and had a bigger meaning. We took the 42 from The Hitchhiker’s Guide to the Galaxy.
The logo was done to represent financial growth and ease of doing business.